FX&MAT: Coke “Siege”

 

If you tuned into Superbowl 2011, you may have seen a slew of dazzling commercials that caught your eye. Here at Motionographer, we where particularly impressed by the latest from Fx & Mat, Coke Siege. As luck would have it, we were fortunate enough to rope the directors in for an exclusive interview about the teams latest piece (full interview below).

“Our intention was to make an epic film using the codes of the fantasy world. As illustrators ourselves we love the energy we see in concept art for films, books and games and we thought this project had great potential for bringing that into motion. We wanted illustrated landscapes, integrating the characters as much as possible with their environment. Wherever possible, we wanted to use graphic tricks to create depth – using atmospheric depth and coloured haze, rather than very photographic optical depth of field.”

Full interview with Nexus’s Fx & Mat about Coke “Siege”